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Dürkopp advertisment

Contributed by Milan Braun on Nov 16th, 2024. Artwork published in
circa 1905
.
6
Dürkopp advertisment
Photo: Milan Braun. License: All Rights Reserved.

An advertisement page in an old German book titled Universal Radsport-Karte, published around 1905 by Verlag von Theod. Thomas in Leipzig.

The book includes maps for bicycle tours in Saxony. Dürkopp was a producer of sewing machines, bicycles, motorcycles and cars, founded in 1867 in Bielefeld. The company still exists today under the name Dürkopp Adler.

I found it during the “museum night” in the geoscientific map collection by the University of Leipzig.

While the Dürkopp logo is custom, the wide slab serif with horizontal contrast is a French Antique Extended, probably Breite Italienne from Schelter & Giesecke in Leipzig. The heavyweights at the bottom are (versions of) Zeitungs-Grotesque and Fette Bauersche Antiqua. The last line combines Romanisch halbfett with what looks like Moderne Steinschrift and a condensed roman, possibly Schelter & Giesecke’s Moderne schmale halbfette Antiqua.

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