Embrace Variety, Vol. 01
Embrace Variety is a zine to be released in several volumes and published occasionally, as new articles appear on the personal blog of Ira Nezhynska.
Every volume will contain guides and design advice useful for anyone building a brand for their own project or for others. These guides range in their advancement from setting the overall direction for a brand to the nitty-gritty, such as explaining typefaces to non-designers.
The first volume saw the world for a beta reading at DWeb Camp 2023. The updated and public version is released on Metalabel in two formats: e-zine and print-at-home French-fold zine files.
Vol. 01 contains three guides about the core and often overlooked aspects of visual branding:
1. What is brand personality and how to discover one?
2. What is your design taboo? Or, a lost-treasure exercise to get your product noticed in a competitive market
3. How to design a North Star, or the most complete guide to brand moodboards
The zine is set in two typefaces, Lunchtype 22 by Stefan Wetterstrand and Lab Mono by Martin Wecke.
The Embrace Variety logo is using glyphs from Sloop Script, Lunchtype 22, Redaction 70, and Saint.
