Perlenreich

Making jewellery creations with your own hands in a relaxed atmosphere – that’s what Perlenreich stands for. Whether on your own or under guidance at a workshop or event: Perlenreich offers a wonderful place to express your own creativity and experience feel-good moments with like-minded people far away from everyday life.

The selection and possible combinations of the different beads on offer in the shops in Düsseldorf and Cologne or online are almost endless. Whether colour, shape, size or material quality – the new corporate design translates this diversity into a graphic world of stylised beads that can be combined and arranged in ever-changing ways. In combination with modern typography and a bright colour palette, a high recognition value is created with playful ease.

The new corporate design spreads inspiration on all channels and makes you want to get creative yourself. From course bookings on the website, crafting ideas on social media, the matching interior concept in the local shop to the packaging with which your own jewellery creation is proudly carried home or the special voucher as a gift for your best friend.

With the relaunch of the brand, Perlenreich is positioning itself to suit a young, modern target group in a fashionable, feminine context – changeable and flexible thanks to a playful design concept.