nola salon
Logo on door window.
“The logo’s custom lettering takes it visual cues from simplicity: pure circles and lines, to create a memorable brand that is clean and modern.” — Modern Dog
The logo and website combine elements of Chalet 1970 and 1980. It appears the ‘n’ was modified for the logo to equalize the widths among the ‘n’ ‘o’ and ‘a’. it works well for the brand’s goals, especially on the store front.
The half-size cards indicate that the MOO printing service was used. Unfortunately the default Helvetica was chosen for the back side. The spacing is too tight and it’s not quite on brand with the logotype in Chalet.
A patchwork of type describes the salon’s services, with custom lettering based on Chalet for “cut, color, more”. Unfortunately, some of the type is stretched (“COLOR CORRECTION, DE-STRESS”) which especially obvious with geometric type like Chalet. The HTML text is set in Verdana; perhaps unchanged from the site’s launch pre webfonts. It works ok, but if they were to update the design something like Neue Haas Grotesk Text might be a better fit.
