If you know any of the designers or histories behind these Newsweek logos, please post a comment. Here’s what I’ve gathered so far, with the gracious help of frequent Newsweek logo designer JIm Parkinson:
The 1986 logo (see also below) was Parkinson’s drawing for a Roger Black revamp of the magazine. It began as a clarendon form with bracketed serifs and evolved toward an Egiziano that ended up in Black’s New West magazine design.
A logo that is missing from the image above is a refinement that Parkinson did sometime after Amid Capici took the creative helm in 1995 (see below). The most significant changes were made to the ‘w’ and ‘k’, and the counters were opened up overall.
In March 2014, the magazine returned to print and brought slab serifs back to the logo, mixing elements from its past.
The compilation image above also omits what has been a signature of the logo since the 1986 redesign: the red box. Parkinson recalls:
“Putting the logo in a red box was Roger’s idea. Newsweek was a news magazine and you could never tell what the cover art was going to be or how it would interact with the logo. As I remember, each week, the art department made three covers. A photo cover, a type cover and an illustration cover. Whichever one they picked was often trumped by breaking news which came with a news photo that usually disrupted the whole idea of ‘design’ and buried the logo. The red box isolated the logo so nothing could interfere with it.”
Contributed by Blythwood
Contributed by Stephen Coles