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1951 Kaiser ad and brochure

Contributed by Florian Hardwig on Sep 26th, 2014. Artwork published in
May 1950
.
    15360680555_c6b7c8090f_o_d.jpg
    Source: https://www.flickr.com ©Kaiser-Frazer Sales Corp. Scanned and retouched by Paul Malon. License: All Rights Reserved.

    “The newest car in America! Triumph of Anatomic Design”

    This Kaiser ad was published on Paul Malon’s Flickr Photostream, a treasure trove of vintage ads and posters.

    None of the many digitizations of Bauer Bodoni Italic features the alternate “flaming” w (and v) present in the metal version.

    Kaiser-detail.jpg
    Source: https://www.etsy.com Photo by Phillipa Finch. License: All Rights Reserved.

    Paul Rand was responsible for the design of this campaign, which also included this fold-out brochure:

    il_fullxfull.942327742_d3rc.jpg
    Source: https://www.etsy.com Photo by Phillipa Finch. License: All Rights Reserved.
    il_fullxfull.942328496_fj78.jpg
    Source: https://www.etsy.com Photo by Phillipa Finch. License: All Rights Reserved.
    il_fullxfull.942328920_bta0.jpg
    Source: https://twitter.com Photo by and collection of Letterform Archive. License: All Rights Reserved.

    Another brochure.

    CSR64gNWcAANK4V.jpg:large
    Source: https://twitter.com Photo by and collection of Letterform Archive. License: All Rights Reserved.

    Another brochure.

    Typefaces

    • Futura Black
    • Bauer Bodoni
    • Futura

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