KØB
For their student project at FH Aachen University of applied sciences and Hogeschool Zuyd in Maastricht, Lucas Dino Nolte, Paul Arnoldt, Max Pohlen, Michael Döll and Max Großeschallau paired Monokrom’s Telefon family with Adobe’s revival of Caslon.
The fictitious Scandinavian brand, KØB, is complete with a mobile-friendly webshop, an in-store wayfinding system, printed and digital material as well as clothing labels. The students built a highly interactive shop, where information from physical products can trigger information in an app, allowing customers to view additional product information, videos and even make the purchase directly through their smartphone.
To visually emphasize this relationship of analogue and digital information, the distorted logotype was first printed, and digitized again by scanning while moving the paper.
1 Comment on “KØB”
A couple of things not mentioned in the article:
• There is an animated version of the logotype (lucas-nolte.com/)
• The code for the protoype application mentioned is available on GitHub (github.com/lnolte/BlendedCo…, Android)