The Beautiful Meme have collaborated with illustrator Tal Brosh to create a brand for Health Tech & You, a joint initiative between the Design Museum and AXA PPP.
Health Tech & You has been launched to focus on the latest health tech innovations and will hold an exhibition and awards.
A significant step away from AXA PPP’s corporate brand, The Beautiful Meme and Tal’s work features surreal illustrations against a fluro green background alongside fluid typography using Raisonné by Colophon.
It is designed to both reflect the innovation of the sector and appeal to a wide family audience who are beginning to embrace health technology.
