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Inherent Vice posters, promo art, and jacket design

Contributed by Cave Grove on Feb 19th, 2015. Artwork published in .
    inherent_vice_ver4_xlg.jpg
    Source: http://www.impawards.com IAC Films/Warner Brothers Pictures. License: All Rights Reserved.

    The release of the 2014 film adaptation of the detective novel Inherent Vice was met with enthusiasm by fans of filmmaker Paul Thomas Anderson and author Thomas Pynchon. Modified to resemble a neon sign, Drescher Grotesk is used for the titles of the film’s promotional art. Whispery Rolling Pen is used for supporting text. Paintings by veteran poster artist Steven Chorney supplied psychedelic imagery with a comedic flair, a perfect match for the film.

    inherent_vice_medium.jpg
    Source: http://www.bonescope.com IAC Films/Warner Brothers Pictures. License: All Rights Reserved.

    Artwork by Dustin Stanton, a frequent collaborator of Paul Thomas Anderson.

    inherent_vice_ver3_xlg.jpg
    Source: http://www.impawards.com IAC Films/Warner Brothers Pictures. License: All Rights Reserved.

    Based around a painting by Steven Chorney. Art direction and titles by BLT Communications.

    Inherent Vice Neon Screengrabs.png
    Source: http://fivestarflicks.blogspot.com IAC Films/Warner Brothers Pictures. License: All Rights Reserved.

    Screencaps from the trailer.

    inherent_vice_poster_goldposter_com_5.jpg
    Source: http://www.goldposter.com IAC Films/Warner Brothers Pictures. License: All Rights Reserved.

    A month or so into the promotional process for Inherent Vice, two new typefaces started to make an appearance. Poster artist/type designer Corey Holms's Ne10 (seen here in all-caps) and Ryoichi Tsunekawa's Sneaker Script both work for ready-out-of-the-box neon-inspired type. ITC Serif Gothic is also in place for the quotes near the top.

    inherent.jpg
    Source: http://inherentvicemovie.com IAC Films/Warner Brothers Pictures. License: All Rights Reserved.

    Drescher Grotesk is based on Super Grotesk by Arno Drescher from 1930.

    Inherent-vice-3.jpg
    Source: http://inherentvicemovie.com IAC Films/Warner Brothers Pictures. License: All Rights Reserved.

    Tumblr/Instagram-friendly square images are now very much part of the movie promotional process. An outlined Drescher Grotesk is used here. Rolling Pen for the hashtag.

    inherent_vice_original_motion_picture_soundtrack-2.jpg
    Source: http://www.nonesuch.com Nonesuch Records/Warner Brothers Pictures. License: All Rights Reserved.

    Original motion picture soundtrack by Jonny Greenwood. This particular cover is for the vinyl release.

    Inherent-Vice.jpg
    Source: http://mookseandgripes.com Penguin Press. License: All Rights Reserved.

    The choice of a modified neon-influenced Drescher Grotesk was inspired by Tal Goretzky and Darren Haggar's jacket design for the 2009 release of Thomas Pynchon's novel. The artwork is based around a painting by Darshan Zenith.

    Typefaces

    • Drescher Grotesk
    • Rolling Pen
    • Ne10
    • Sneaker Script
    • ITC Serif Gothic

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    1 Comment on “Inherent Vice posters, promo art, and jacket design”

    1. May 22nd, 2016  6:33 pm

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