frutika Brandbook
FH Mainz (now HS Mainz) semester project by Oliver Rothenhäusler.
“frutika is a concept for the communication between potential interns and design-agencies. The concept deals with the problem, that not every intern is suitable with every agency. With this concept the agencies only get in touch with students, if they have a realistic chance for an internship.
The concept is divided into 2 parts: A website for the exchange of applicants and agencies and an event for a personal meeting. frutika is convinced, that a dinner where the potential interns and agencies have the possibility to meet and talk to each other while being offered fresh fruits, fruit kabobs and delicious fruitdrinks relaxes both parties. Hence the corporate design is based on this fruit idea and works with numerous metaphors and sayings.”
