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SH&L ad: “The best typography never gets noticed.”

Contributed by Stephen Coles on May 7th, 2015. Artwork published in
circa 1961
.
    13
SH&L ad: “The best typography never gets noticed.”
Source: 2.bp.blogspot.com License: All Rights Reserved.

When a good ad is set right, no one notices the letters*—they’re too busy reading the words.

* Except art directors

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