Originally designed in 1957 by Aldo Novarese for Nebiolo. Also sold by Stempel as Spontan.

Revived digitally by Terry Wüdenbachs as P22 Slogan (IHOF, 2010), which is used for the sample here. Unger Script (Ralph M. Unger, 2003) is another – simplified and less – version.

Not to be confused with Slogan (Ludwig & Mayer, 1958).