Source: www.flickr.comPhoto by Richard Spiegelman. License: All Rights Reserved.
1977 Matador Barcelona coupe
Until the 1970s, most car badges used lettering, not type. The 1976–78 AMC Matador Barcelona may be an example of the latter, as the shapes appear to match Endowed Jones, a phototype bastardization of Times from around 1970.
The AMC Matador is a mid-size car built and marketed by American Motors Corporation (AMC) from 1971 to 1978. … In 1976, a “Barcelona” option offered an alternative to the personal luxury cars offered by other automakers such as the Chrysler Cordoba and Chevrolet Monte Carlo. … The Barcelona included numerous comfort and appearance upgrades in addition to the extensive standard equipment that came on all Matadors. The special items were: individual reclining seats in velveteen crush fabric with woven accent stripes … two-tone paint, landau padded vinyl roof, opera quarter windows with accents, dual remote control mirrors painted body color, Barcelona medallion on glove box door and fenders … — Wikipedia
Source: www.flickr.comPhoto by Richard Spiegelman. License: All Rights Reserved.
1977 Matador Barcelona coupe
Source: www.flickr.comPhoto by zbindch. License: All Rights Reserved.
2 Comments on “AMC Barcelona badges”
See also this “Times modern swash”, which is actually an endowed Trooper Roman.
Whoa. This may be the first I’ve seen this in use.