The Design Parade is an annual festival in Hyères, France, featuring exhibitions, meetings and an international competition dedicated to young designers.
The first three styles of the Parade typeface were designed as part of the Design Parade 8 festival in 2013. This led to the creation of the foundry Lift Type. Subsequently, Parade has grown into a family of 11 variations that are/were available free of charge for a limited time, or to a limited number of users.