The Martian promotional campaign
Some of the credits are squeezed very tightly, here. Why didn't they just go with a condensed width?!
Jonathan Barnbrook and Marcus Leis Allion’s Bourgeois circled the globe as part of the international promotional campaign for Ridley Scott’s blockbuster The Martian. The monolinear design was strung across newspapers, billboards, and magazines from the United States to Asia, and onward, to drum up anticipation for the release. Iginition Print and 20th Century Fox hit all the right notes, adding a little humor when needed. (The face masher at bringhimhome.com, for example, pretty goofy/genius.)
Bourgeois Condensed was used for much of the Instagram/Tumblr sized images to promote the film.
The Deluxe Edition of the soundtrack includes a pretty good collection of disco hits.
The epic possibilities of the image masher at bringhimhome.com. Bourgeois was, surprisingly enough, even used for this purpose.
