Culprit is a bar and restaurant located on Auckland’s Wyndham Street. It has a menu made from ingredients supplied by local New Zealand producers, growers and farmers, and is inspired founder’s Kyle Street & Jordan MacDonald’s travels across the United States and Europe.
Culprit has a modern interior design in a converted loft space created by Kirsty Mitchell. This is characterised by large exposed beams and brick walls, solid wood tables and strip lights suspended from the ceiling and mounted, at irregular angles, on walls.
Culprit’s brand identity, created by Studio South, is described as being dark and moody. This intended to visually articulate something of the restaurant’s menu, service, which sees diners presented with trays and trolleys, and as a way to compliment Kirsty Mitchell’s interior design. Menus, beer taps, posters and signage are linked by distinctive colour palette, geomtric shapes and a consistent use of Aktiv Grotesk Extra Bold.