Visual identity for Julia Sellmann Photography
Studying photography, and then what? Julia Sellmann is drawn to independence and freelance work. Already during her studies, the young photographer started to publish her works, among others, in SZ Magazin. Parallel to her Masters degree, Julia is starting her career as a freelance photographer. She joint forces with the Dortmund-based design studio KoeperHerfurth and created a visual identity which lets her work breathe, harmonizes with it and supports it.
Julia Sellmann takes pictures to tell stories. It is exactly this aspiration, that can also be found in the newly designed website. Not a blunt showing of pictures, but a website that is inspired by an editorial-style telling of stories. Galleries of various lengths, pairs of photographs and text-picture combinations tell the stories behind the individual photographs. Deduced from her work, the system of colors subdivides the contents, indifferent to being a report about mass weddings in South Korea or portraits of Charlotte Roche for Vice Magazine.
Julia’s subtle photography receives a suitable framework. The broad typography, as well as the system of colors, reappears in the printed papers of the photographer. The typographic system that is reduced yet infused with tough character, combined with colorful backgrounds, shows the peculiarities of Julia Sellmann. Letterheads and business cards are printed with variable fronts and backs. Variety in a row.
Credits: Art Direction & Design: KoeperHerfurth, Fabian Köper & Jonas Herfurth, Michelle Flunger, Elena Meyer. Photography: Julia Sellmann
