Oregon State University identity (2017)
Earlier this week Oregon State, based in Corvallis, unveiled Pentagram’s redesign of the university’s institutional logo featuring a new academic crest and word mark set in the contemporary Roman typeface Newzald. The Pentagram team chose the typeface, designed by the Klim Type Foundry based in New Zealand, because it struck the right balance between academic gravitas and the rugged ethos and outdoorsy courses offered by the university. The completely revamped identity system replaces the school’s previous academic identity–the letters “OSU” set in a condensed san-serif face, which was adopted in 2003.
Read more on the Pentagram Blog. Stratum 2 is used for headlines in printed material and on the web.
The new identity system uses the Roman typeface Newzald to unify the university’s colleges and sister campuses.
Oregon State's institutional identity will be as visible around campus as the athletic logo designed by Nike in 2013.
The simplified version of OSU's crest borrows symbolism from the original but is designed for today’s digital world.
Oregon State’s institutional identity provides a variety of branding tools and is designed to be flexible and adaptable.
