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Lyft Staycation campaign

Contributed by XYZ Type on Sep 24th, 2019. Artwork published in
July 2018
.
    Lyft Staycation campaign 1
    Source: musebycl.io Illustrated lettering by Mike Perry. License: All Rights Reserved.

    Lyft’s summer 2018 NYC-centric campaign by Wieden+Kennedy evokes classic postcard designs, encouraging locals to take a staycation. Illustration-filled custom lettering (by Steven Harrington, Mike Perry, and Andrew Rae) takes center stage, with Verlag and Cortado in supporting roles.

    Lyft Staycation campaign 2
    Source: musebycl.io License: All Rights Reserved.
    Lyft Staycation campaign 3
    Source: musebycl.io Illustrated lettering by Andrew Rae. License: All Rights Reserved.
    Lyft Staycation campaign 4
    License: All Rights Reserved.
    Lyft Staycation campaign 5
    Source: musebycl.io Illustrated lettering by Steven Harrington. License: All Rights Reserved.

    Lyft Staycation campaign 6
    Source: musebycl.io License: All Rights Reserved.
    Lyft Staycation campaign 7
    License: All Rights Reserved.

    Typefaces

    • Verlag
    • Cortado

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