Festival Rider #DáPRAFAZER
For the logo, we made a system where we could mix typographies that we saw on the streets made with Arial, so that each region had a logo that represented it.
The main aim of the #DáPRAFAZER festival 2017 hosted by Rider was to celebrate alternative and independent creative scenes in Rio de Janeiro. During one month, artists, musicians, producers and entrepreneurs spread throughout the city and hosted four kick-ass hybrid events. Free entry, for everyone.
The Arial typeface occupied Rider’s festival. The visual system was mainly typographic and based on our research made in the streets. We had an essential grid to highlight visual hierarchy and composition. Posters, facebook posts, banners and wheat-posters are unfoldments of this grid.
This visual collection showed some main features of Rio’s street elements: distorted bold Arial font faces, wheat-paste posters, colored tapes, A4 paper, black and white typography, mix between upper and lowercase.
Our process was a mix of analog and digital experiments. We created a grid for typographic compositions, used it and then ignored it. We printed on A4 paper, pasted on each other, then ripped it. Crazy experimentations created a visual system.
