Impulse magazine, 2018 redesign
Communication agency Territory re-developed Impulse, a corporate magazine for the German VolkswagenStiftung. The typography of Impulse combines Cera with Thesis (the foundation’s brand type family), thus creating an undogmatic, fresh and unique design with an unusual but identity-building team play of typefaces.
The VolkswagenStiftung is Germany’s largest private, non-profit organisation dedicated to funding research in science and the development of interdisciplinary knowledge. So, it’s no surprise that the first issue of its newly designed Impulse focuses on science’s dialogue with society.
The combination of type is bold but appropriate. Max Nelles, graphic designer at Territory, matched Lucas de Groot’s humanistic Thesis superfamily (with TheSans, TheSerif and TheSans Mono) with the geometric Cera Pro. Although Cera primarily shapes headlines and large quotes while TheSerif handles body text, in margins and captions the two typefaces interweave; and sometimes Cera Pro is used in longer texts.
