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Red Rooster

Contributed by B.J. Winzer on Mar 7th, 2018. Artwork published in
circa 2014
    Source: Red Rooster. License: All Rights Reserved.

    Red Rooster is an Australian fast food chain, founded in Perth in 1972 and expanding into the eastern states in the 1980s. It is a competitor to KFC.

    When Red Rooster first opened, its logotype was in Helvetica, but by the early 1990s this had changed to Goudy Heavy Condensed.

    The latest major rebranding was developed by Brand Council in 2014. While the rooster was reimagined and got a heart-shaped body, the wordmark remained unchanged, in all-lowercase letters featuring an ‘oo’ ligature.

    Source: License: All Rights Reserved.

    Two old Red Rooster logo variants. The one on the left was in use until 2006, and the one on the right until 2010, according to Logopedia. The tagline “it’s gotta be red” is set in Mark Simonson’s Felt Tip Roman.

    Source: RedRoosterAUS. License: CC BY-SA.

    Logo with tagline “tender loving chicken” in Nick Shinn’s Duffy Script, introduced by Brand Council in 2014.

    Source: License: All Rights Reserved.

    Logo variation featuring the rooster with heart, introduced by Brand Council in 2014.

    Source: Brand Council. License: All Rights Reserved.
    Source: Brand Council. License: All Rights Reserved.

    Ad campaign featuring more Duffy Script, set reversed and on an angle.

    Red Rooster website 2018.png
    Source: Red Rooste. License: All Rights Reserved.

    The main typefaces used on the website (2018) are Adria Slab and Marianina FY.

    Source: Bidgee (GFDL-1.2). License: All Rights Reserved.

    This photo of a Red Rooster restaurant in Wagga Wagga was taken in 2009. It still shows the old rooster.


    • Goudy Heavyface
    • Duffy Script
    • Felt Tip Roman
    • Adria Slab
    • Marianina FY




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