Michigander Bicycle Tour
Identity for The Michigander Bike Tour by Terry Sieting, pairing Paul Renner’s Futura alongside a color palette that captures Michigan’s rolling hills and brisk waters.
The Michigander Bike Tour combines the best of the Great Lakes state’s scenic trails and breathtaking views. Presented by the Michigan Trails and Greenways Alliance and the Michigan Fitness Foundation, this ride selects a new set of paths each year for riders to enjoy. Rated as “One of the top 10 multi-day rides in America” by Bicycling Magazine, this scenic tour is sincerely unique and rivals the best outdoor experiences in the Midwest.
In November 2015, prior to the 25th ride event, Terry Sieting was invited to reimagine the brand identity for the Michigander Bike Tour. Working alongside Dennis Pace, board member of the MTGA and Michigander participant, the team crafted the now award-winning identity.
Sieting’s focus was on capturing the essence of the ride: adventure, verdancy, and joy. The identity was highly inspired by midcentury artifacts of the biking world, none less than the iconic head badge.
