AIGA identity (2015)
In late 2015 AIGA refreshed its identity. The Vendôme-inspired mark by Paul Rand (1970s–80s), and the box addition by Bart Crosby (2000) remained, but New York firm Kiss Me I’m Polish added a system of colors, lockups, and GT Haptik, which is used for the tagline and local chapters.
The expanded identity system bolsters AIGA’s brand strengths while brightening the visual language to emphasize the organization’s core attributes and personality. Passionate, flexible, and open, the new system introduces bolder use of color, a new typographic sensibility, and a more active and dynamic role for the logo mark in all of its applications.
Available in three variations: square, horizontal, and vertical, the refreshed AIGA identity provides greater usage flexibility for a broad range of applications, playing a significantly more dynamic role in each visual context, and providing greater emphasis on the organization’s tagline.
Later I’ll post more entries featuring previous iterations of the AIGA logo.
