Cory Booker: Rise 2020 presidential campaign
Dapifer and Conductor are the typefaces used by Cory Booker’s 2020 presidential campaign.
On the website, Darden Studio’s Dapifer appears for the mission statement, header paragraphs, and all body copy. Fun fact: Dapifer was originally designed for a hotel in New Jersey, which is Booker’s home state, and the state he currently represents as US Senator. The seriffed Dapifer is contrasted with Frere-Jones Type’s Conductor, a modulated sans which is used for display and headings.
The mission statement is presented in 70px Dapifer Book, white on black.
The text in the “Know Cory” gallery is set in 24px Dapifer Book.
The website is also provided in a Spanish-language version, featuring some of Dapifer’s many accents.
Headlines in Conductor Condensed are paired with Dapifer for text. Buttons are labeled in Source Sans.
