Yamo is a company for organic baby food, to provide parents with fresh and high-quality food for their kids, without having to cook themselves.
The creators Tobias, José and Luca founded the Swiss start-up with this high standard in mind. Their message is underlined by Cera Round Pro (TypeMates) as text font for their website and on packaging. It is combined with Viva Beautiful by Cindy Kinash (Cultivated Mind) in the headlines.
The round shapes of Cera Round are supporting the clean, friendly look and the “edge free” ingredients of the product. Combined with the handwritten, loose style of Viva Beautiful, the selfmade and homemade character is made visible.