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Escorial tobacco packaging

Contributed by Florian Hardwig on Apr 15th, 2023. Artwork published in .
Escorial tobacco packaging
Source: www.flickr.com Scan: Double-M. License: CC BY.

Tobacco packaging for Josef Feinhals (Latinized for the brand name as Collofino), Cologne, designed by Fritz Helmuth Ehmcke shortly after he had moved from Düsseldorf to Munich. The design is reproduced in the 1913 yearbook of the Deutscher Werkbund. While the smaller hatched letters in the lower half are type – it’s Klinkhardt’s Visitenkartenschrift as shown in Klimschs Jahrbuch 1912 – the upper half features related lettering by Ehmcke. The solid caps are from Fette Bauersche Antiqua or a related Fat Face. The caption in the center – not part of the design – shows Ehmcke-Antiqua in all caps.

Ehmcke provided several designs for Feinhals, see also his packages for Devesa and Sonderbund Cigaretten from 1913, as well as a device for Werkbund Cigaretten from 1914. Those don’t use any type, but show lettering styles that were worked into typefaces at some point, see especially Ehmcke-Rustika (1914, cf. Sonderbund) and Ehmcke-Latein (1925, cf. Werkbund).

Typefaces

  • Visitenkartenschrift
  • Fette Bauersche Antiqua
  • Ehmcke-Antiqua

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