Arbit
Contributed by Darden Studio on Apr 22nd, 2019. Artwork published in
.
Source: askarbit.com License: All Rights Reserved.
Arbit went with Halyard Display as their brand typeface. The grotesque from Darden Studio is used on the B2B website askarbit.com in three styles, in medium to large sizes. Arbit is a polling application that aggregates real-time consumer sentiment, combining social engagement with an analytics tool. Their straightforward way of using Halyard emphasizes the typeface’s workman like utility.
Source: askarbit.com License: All Rights Reserved.
Headlines and text are set in the Regular weight, in various sizes and colors. Halyard Display Bold is used for emphasis, here for “play video”.
Source: askarbit.com License: All Rights Reserved.
Quotes in the customer testimonial section are set in italics.
Source: askarbit.com License: All Rights Reserved.
2 Comments on “Arbit”
They are using Display for all sizes? Is that legal?
Might be a bit too tight
Good point. It would be cool if Arbit switched to Halyard Text or Micro below a certain size, via a CSS media query. Optical sizes are great for responsive web design.