“It is not mere streetwear but “smokewear”— a sartorial play on weed culture … with a deeper message and surprisingly insightful take on modern Korea.”
“Meet the Korean-American Brand Challenging Stoner Stereotypes… with uniform for recreational marijuana consumption”
“They combine two niches that have evolved within canna-culture sectors: those who use cannabis, and those who love streetwear…and their products are flying off the shelves.”
Alias Harbour is used for logotype and headline text. The sans serif used on the menu, the poster, and the T-shirts is Sneak.
Source: i-d.vice.comPhillip Kim. License: All Rights Reserved.
Sundae Flower Shop — Pop-up shop in New York
Source: i-d.vice.comPhillip Kim. License: All Rights Reserved.