BRH+ realizes the restyling of the visual identity for the National Museum of Cinema in Turin, Italy. In addition to the new associated color scheme and the renewed typography, the studio provided the design of a detailed brand manual that includes several institutional applications and a composite logo system that associates the museum’s brand with the other institutional events connected to the National Museum of Cinema.
The typeface is Semplicita Pro, a digitization of Semplicità, which was designed by Alessandro Butti and first cast in the 1930s by the Nebiolo foundry in Turin.
