Handsome
Contributed by Samihan Shani on Jan 12th, 2020. Artwork published in
circa June 2019
.
Handsome, an experience design agency based in Austin, Texas approached Vedros Studio with a mission to transform their old identity into one that reflects their values in human-centered holistic design.
Our solution: we applied two contrasting typefaces together to convey human as a serif and design as a sans serif.
Le Monde Journal Demi serves as the primary typeface, an old style serif that embodies the human/user within the Handsome brand. Maison Mono Medium serves as a secondary typeface, with its monospaced typewriter style supporting the idea of “design” for the brand.
