Kohai
From agency INTSIGN:
The Kohai brand was created by Olga Fedorushchenko in 2019. The first collection was released in 2020 at the beginning of the pandemic. It seemed that it was not the best period to launch new projects, but it turned out to be exactly the opposite. The brand immediately received feedback and found its customers.
Translated from Japanese, Kohai means “friend standing behind”. This is someone who is always there, ready to help and support. In the Ukrainian language, Kohai is the most transparent, most sincere and warm feeling on Earth, which everyone should feel,” comments the founder of the brand.
The DNA of the brand is minimalist things that remain relevant regardless of time and season. Flawless cut, clear lines, high quality materials and a combination of different collections. This is a basic wardrobe that is easy to mix, complement, diversify with accessories and create new images for any event.
Kohai clothes are just the same close friend who is always there.
