“Hot Baked Potatoes” poster, British Rail
Contributed by Elizabeth Goodspeed on Jan 10th, 2021. Artwork published in
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A British Railway poster advertising baked potatoes, circa 1975.
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1 Comment on ““Hot Baked Potatoes” poster, British Rail”
Not quite sure what’s going on here. The “with Butter” bit certainly is Antique Olive. One might think that “Hot Baked Potatoes” uses a heavier weight from the same family, with a trimmed top of t. However, some other details like e or s (but also k) rather suggest Gill Sans.
My guess is that this is handlettering, referencing mainly Gill Sans, but with a custom single-storey a. The comparison below shows Antique Olive Black (top) and Gill Sans Display ExtraBold (middle). Antique Olive’s Compact weight (bottom) has a monocular a, but it’s not a match.