NBC Branding Package 2009–2012
Contributed by Garrison Martin on Feb 10th, 2024. Artwork published in
September 2009
.
Source: www.alexmapar.com License: All Rights Reserved.
Los Angeles-based Capacity worked with US TV network NBC on a branding system revamp which launched September 2009.
Art Director Alex Mapar said the team were going for “a conceptually & stategically driven humanized identity, away from the usual fluffed up, unauthentic, solely visual treatment of most contemporary Network branding.” [source]
Creative Director: Ellerey Gave
Art Directors: Ellerey Gave, Alex Mapar
Source: www.alexmapar.com License: All Rights Reserved.
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Houschka is actually still in use on every NBC and Universal TV property. It comes on-screen during every show (STRETCHED!) to display each program's TV rating.
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