Anaya Home is a home decor brand that infuses Ayurveda philosophies into your modern lifestyle starting at home. Exhibea developed a brand identity using the Fine Extended cuts from GT Alpina, described as a “workhorse serif with a twist” and featuring a distinctive top-heavy lowercase. It’s combined in application with a monospaced typeface, Pitch Sans, the sans-serif Charlevoix, Tiempos and a polished selection of neutral colors, making for an identity that feels more like that of a luxury fashion house than a run of the mill home decor brand.
Detail from the online shop, featuring GT Alpina Fine Extended Thin for the title, Charlevoix for text, and Pitch Sans Medium for navigation and prices.
Detail from the brand story, featuring GT Alpina Fine Extended Thin for the title, all-caps Pitch Sans Medium for the heading, and Charlevoix for body copy.
In some places, the website additionally uses Tiempos Headline Light.
