Fondata brand identity and first issue
F37 Caslon by F37 Foundry in use for Fondata, a new platform set up to develop outstanding content that celebrates fine wines.
Initially launching in print, Fine+Rare’s new journal was designed by Aboud+Aboud, creating a bespoke masthead based on F37 Caslon for their brand identity. Fondata F37 Caslon features throughout the journal. From editor Gavin Lucas:
This inaugural FONDATA project takes the form of a beautifully designed, oversize journal that features essays and articles by some of the world’s most highly respected journalists, authors and academics – including Adam Gopnik, Deyan Sudjic, Dylan Jones, Geoff Dyer, Nicholas Foulkes, Julia Harding MW and also yours truly.
Publisher: Patrick O’Connor
Creative director: Alan Aboud
Editor: Gavin Lucas
Designer: Haley Austin
Copy editor: Julie Bennett
