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Eurosport rebrand 2020

Contributed by Mark Bloom on Jun 23rd, 2021. Artwork published in
circa October 2020
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Eurosport rebrand 2020 1
License: All Rights Reserved.

Aeonik is used throughout Eurosport’s brand identity, from their website to their social media and YouTube channel. Their redesign was designed by London-based R/GA.
⁠⁠
Aeonik’s Pro character set has extensive language support. Aeonik has been drawn with clarity and functionality in mind, making it the perfect typeface for Eurosport, who operate across multiple territories and need to ensure consistency of their brand wherever they are seen.⁠⁠

A complementary script typeface named Eurosport Raw is used on images and in videos.

See also a contribution on Fonts In Use about the previous redesign (2015).

Eurosport rebrand 2020 2
Europsort. License: All Rights Reserved.
Eurosport rebrand 2020 3
Eurosport. License: All Rights Reserved.
Eurosport rebrand 2020 4
License: All Rights Reserved.
Eurosport rebrand 2020 5
License: All Rights Reserved.
Eurosport rebrand 2020 6
License: All Rights Reserved.
Eurosport rebrand 2020 7
License: All Rights Reserved.

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