Tim Hortons logo and branding
Tim Hortons logo, 2017 redesign
Tim Hortons is a Canadian multinational fast food restaurant chain, mainly selling coffee, donuts and sandwiches. It was founded in 1964 by Canadian ice hockey player Tim Horton and businessman Jim Charade.
In 2017, Tim Hortons went through a rebranding, led by London-based design agency Turner Duckworth, with a new logo designed by Geoff Halpin.
Autograph is a script font designed by Rob Clarke in 2021 and commissioned by design agency Kenyon Weston for Tim Hortons, based on their 2017 rebranded logo. It is used on their website and mobile app, as well as in-store signage.
Sofia is a geometric sans-serif typeface designed by Olivier Gourvat from Mostardesign, created in 2009 and then redesigned in 2012. It is most notably used for the redesigned logo of the Timbits brand of doughnut holes, as well as being Tim Hortons’ main type for their branding.
Grease Pencil is a font designed by JOEBOB Graphics in 2018 for Tim Hortons, based on the foundry’s Quintus typeface. It is meant to mimic the iconic look of the restaurant’s grease pencil writings, used by employees to mark the lids of cups and the pots of coffee. Several graphical symbols were also added, like arrows, underlining squiggles, circles, etc.
It was used on their various branding assets and menus until c. 2022.
Maple leaf variant of the logo
Example graphic, showcasing Grease Pencil.
Timbits logo, using Sofia Pro Black with custom dots
T-shirt with all-caps Sofia
Signs with Sofia and Grease Pencil
Tim Hortons’ logo and signage from the 1990s, still used to this day at older locations. The “ALWAYS FRESH” tagline uses ITC Souvenir Demi Italic.
