House of Cards (Netflix series)
Contributed by Garrison Martin on Jul 14th, 2013. Artwork published in
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Source: twitter.com License: All Rights Reserved.
Theatrical one-sheet artist Neil Kellerhouse has used Bourgeois by VirusFonts very often in the past several years. His most recent and visible use was for the title wordmark for Netflix TV series House of Cards. Kellerhouse used Condensed Bold and Condensed Book Italic variants for this particular promotional campaign. Certain posters use MADType’s Pacioli's lowercase characters for listing of names and credits.
Netflix. License: All Rights Reserved.
Netflix. License: All Rights Reserved.
Netflix. License: All Rights Reserved.
Netflix. License: All Rights Reserved.
Netflix. License: All Rights Reserved.
Netflix. License: All Rights Reserved.
Netflix. License: All Rights Reserved.
Source: media.travelvegas.com License: All Rights Reserved.
Bourgeios is also used on House Of Cards slot machines that can be seen at casinos across the USA!
5 Comments on “House of Cards (Netflix series)”
Matt Desmond’s Pacioli typeface is based on the work of Luca Pacioli in his 1509 mathematical treatise De divina proportione. You can see the source alphabet (and the rest of the book) at the Internet Archive.
Is it Pacioli also the typeface used for the shows opening credits? As seen in Kevin Spacey above.
That’s correct. I have added a few images from the opening credits to the post. Note that Pacioli does not have an ampersand — seems that Adobe’s Trajan picks up the slack.
I assume this style was chosen in reference to the many carved inscriptions on monuments in Washington, DC.
Many thanks Florian. I will also suggest the style was chosen in reference to its use by Roman empire and Roman Catholic Church. Monumental letters evoke notions of power and authority which fits well with the show’s theme.
From what I hear, movie posters designers loath Adobe Trajan because it was seen as the cliché movie poster font for so long. I once saw Corey Holms talk about going out of his way not to use it and using Requiem instead.
It took work for Kellerhouse to track Pacioli down, no doubt. Yves Peters made a cool list of alternatives, what a guy?!