Tycho posters, Collection 3: Awake (2013–2015)

Contributed by Eva Silvertant on Nov 5th, 2021. Artwork published in

circa 2013

**Source: iso50.com** ISO50. License: All Rights Reserved.

Poster for Tycho’s 2015 Awake tour in Japan, featuring Trade Gothic Bold Extended (TYCHO), Clonoid (JAPAN), and Neue Helvetica Medium.

Tycho is an American musician and record producer from San Francisco, known for his blend of downtempo guitar, analogue synthesis, and ambient elements, encompassing a myriad of music genres including chillwave, ambient, IDM, and post-rock.

The man behind Tycho, Scott Hansen, is also a graphic designer known professionally as ISO50. You might know him from his ISO50 blog. He is responsible for most of Tycho’s artwork, including many posters.

Here is a selection of posters from Collection 3: Awake (2013–2015). Scott writes about the posters from this period:

Into the Awake years. A turn toward minimalism and a deeper dive into photographic compositions. Muted palettes and stark landscapes, I was searching for new themes in new environments. This period saw a complete focus on music and the art surrounding. Constant touring and the immediacy of working in unfamiliar spaces inspired a lot of the themes and imagery of this period.

The Tycho logotype is generally set in Trade Gothic Bold Extended (1959) by Jackson Burke (1908–1975). Most of the titles and headings are set in Clonoid Semibold (2013) by Ryoichi Tsunekawa (1978–). And with a few exceptions, most of the body texts are set in Neue Helvetica Medium (1983) by Linotype Design Studio, which is based on Helvetica (1957) by Max Miedinger (1910–1980) with art direction from Eduard Hoffmann (1892–1980). A bit curiously, I’m quite convinced that the Germany tour, the Sydney show, and the Manila show posters are set in Helvetica rather than Neue Helvetica.