Pizza Jeans identity
Contributed by F37 Foundry on Nov 16th, 2021. Artwork published in
circa 2021
.
Celebrator Creative created a new visual identity for Pizza Jeans. Words from their portfolio post:
Refining the customer experience for the iconic Atlanta institution, Pizza Jeans. This study took us on a voyage through the calm nostalgia of ’90s community dinners, the pre-fab exoticism of mid-century red sauce joints, and into the heart of ’80s camp – including the development of an ersatz Italian fashion label.
The main branding typeface is F37 Drago by F37 Foundry. For the menu, it’s paired with New Spirit by Newlyn. The “Spaghetti Dinner” poster series combines JAF Herb (Just Another Foundry) with Fino Sans (TypeTogether).
