In 2010, Baldinger•Vu-Huu won the competition for the creation of three new visual identities for the institutions inalco (institut national des langues et civilisations orientales), the BULAC (Bibliothèque Universitaire des Langues et Civilisations), and the Pôle des langues. Their visual identity project is based on a modular system with a common base. The main subject of languages and cultures is supported by the use of translations in scripts from different cultures, and by the iconography that complements and accompanies these scripts. The two logos of Bulac and Inalco each exist in a set of three variants with different translations. These sets of logos and the translation sets also present in the applications thus represent the panel of more than 90 languages present at the Language Center. For this identity, they used BVH BLine.
BULAC is translated in Korean, Hindi, Burmese and Ethiopic, inalco in Amharic, Serbian, Hebrew, Japanese and Arabic, and Pôle des langues et civilisations in Persian, Korean,Tamil, Amharic and Macedonian.
