Swiss Design Awards 2021
A virtual exhibition created collectively with all finalists of the 2021 Swiss Design Awards.
For its 2021 edition, the Swiss Design Awards’ website works as a virtual exhibition which has been co-created alongside all the finalists. As the sanitary crisis didn’t offer the guarantee to held an event that year, we believed this was an opportunity not to replace what can’t happen physically, but to finally invent new forms of exhibiting using online tools, exploring what a digital show can be: not only in its aesthetics, but also in the way it is created—collectively.
Each finalist created a custom space with red metaballs to exhibit their work. Printed and digital medias playfully interact with blobby aesthetics oscillating between 2D and 3D worlds. A teasing campaign with social media assets accompanies the website’s launch.
Identity and art direction by Maximage, Dual Room and DVTK, using the typefaces Metaballs and Selecta, both by Maxitype.
