“9 out of every 10,000 Americans prefer Campari” ad (1979)
Source: www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “futura”. License: All Rights Reserved.
All-caps Futura Extra Bold Condensed was a staple in 1970s and 80s advertising. Here it’s used for a Campari & Soda ad from 1979.
