An independent archive of typography.
to participate.
Topics
Formats
Typefaces

Atlas Brewing Co. beer advertisements (1899–1914)

Contributed by Eva Silvertant on May 8th, 2022. Artwork published in .
    Atlas Brewing Co. beer advertisements (1899–1914) 1
    Atlas Brewing Co. License: All Rights Reserved.

    Founded in 1891 (then named Bohemian Brewing Co., and renamed in 1896), the Atlas Brewing Co. served beers even throughout the prohibition years—when it was one of six Chicago breweries to be permitted to serve “near-beers”, and later ½% beer—until it closed in 1962.

    Below are various variations on the same advertisement used throughout 1899–1914. The serif typefaces used are different cuts of De Vinne (c. 1892). I’m not sure what grotesques were used, but from 1909 to 1914, ‘BEERS’ seems to be set in Gothic No. 2.

    Atlas Brewing Co. beer advertisements (1899–1914) 2
    Source: csagsi.org Atlas Brewing Co. License: All Rights Reserved.
    Atlas Brewing Co. advertisement, 1903
    Source: www.taverntrove.com Atlas Brewing Co. License: All Rights Reserved.

    Atlas Brewing Co. advertisement, 1903

    Atlas Brewing Co. advertisement, 1904
    Source: www.taverntrove.com Atlas Brewing Co. License: All Rights Reserved.

    Atlas Brewing Co. advertisement, 1904

    Atlas Brewing Co. advertisement, 1904
    Source: www.taverntrove.com Atlas Brewing Co. License: All Rights Reserved.

    Atlas Brewing Co. advertisement, 1904

    Atlas Brewing Co. advertisement, 1908
    Source: www.taverntrove.com Atlas Brewing Co. License: All Rights Reserved.

    Atlas Brewing Co. advertisement, 1908

    Atlas Brewing Co. advertisement, 1909. Note the alt R of De Vinne Condensed in “Brewing”.
    Source: www.taverntrove.com Atlas Brewing Co. License: All Rights Reserved.

    Atlas Brewing Co. advertisement, 1909. Note the alt R of De Vinne Condensed in “Brewing”.

    Atlas Brewing Co. advertisement, 1910. Note the alt R of De Vinne Condensed in “Brewing”.
    Source: www.taverntrove.com Atlas Brewing Co. License: All Rights Reserved.

    Atlas Brewing Co. advertisement, 1910. Note the alt R of De Vinne Condensed in “Brewing”.

    Atlas Brewing Co. advertisement, The Chicago Eagle, December 5, 1914, Page 7. Note the alt R of De Vinne Condensed in “Brewing”.
    Source: csagsi.org Atlas Brewing Co. License: All Rights Reserved.

    Atlas Brewing Co. advertisement, The Chicago Eagle, December 5, 1914, Page 7. Note the alt R of De Vinne Condensed in “Brewing”.

    Typefaces

    • De Vinne
    • Gothic No. 2

    Formats

    Topics

    Designers/Agencies

    Artwork location

    Post a comment