Heimplanet

Launched in 2003, Heimplanet (from the German word Heimat) came up with a new visual identity in early 2015. Jan Stein’s design studio (formerly VSM Studio, now Hyperfocus) used Simplon Norm set in capitals to design the whole identity. Its constructed letterforms and strokes of even width are resonating with the sturdy geometric structures of the tents, while also being reminiscent of road signs across Europe.

From the Behance project page:

Heimplanet is a German outdoor gear brand whose award-winning, innovative products have garnered the company global recognition. Heimplanet’s mission is to create outstanding travel equipment that supports you on all your journeys, grand or small. Every Heimplanet product is carefully considered and developed in a way that often challenges conventions, yet always enhances your experience.

An entirely new identity with bold photography, a distinct typography, and minimalist layout principles all pay tribute to Heimplanet’s core vision: to explore new ideas, to accomplish things in a different way, and most of all to seek inspiration through travel. The new design language was applied to all key retail and product packaging elements as well as inspirational lookbooks and various promotional materials. The distinctively minimalist design for the packaging blends the outdoors with technological references, reflecting the tents’ innovative nature and ease of use.

Designed to evoke images of a high-tech, modern lifestyle product, Heimplanet differentiates its products among competitors and inspires customers to explore new ideas in traveling.

Learn more about the brand, its philosophy and its branding, watching this conversation between Heimplanet’s co-founder and Hyperfocus’ Paul Watmough.

Simplon Norm is part of the Simplon family, available from Swiss Typefaces.