Cabinet brand identity
F37 Bobby by F37 Foundry in use for Cabinet, in a design by Otherway:
Cabinet is a new online pharmacy looking to save Americans money and headaches on their over-the-counter medicine – delivering direct to consumer, FDA-approved medicine at a fair price. We’re extremely proud to take Cabinet to the world. The big, established pharmaceutical market deserves to be shaken up in a major way and we think Cabinet are the people to do it.
As well as naming and strategy, Otherway created a full suite of touch points from branding, packaging design, website and social content. The design concept is inspired by the nature of editorial design – functional, informative, structured and trustworthy. This is a brand that is on a mission to make a change, they’re not afraid to speak out for their values either; namely, making getting better, better for all.
F37 Bobby is paired with Agrandir from Pangram Pangram.
Homepage detail.
Homepage detail.
