Institut de Physique du Globe de Paris visual identity

Institut de Physique du Globe de Paris is a major higher education and research establishment and a component of the Université Paris Cité. A world-renowned geosciences research organisation, the “IPGP” studies the Earth and planets from the core to the most superficial fluid layers. It brings together around 500 people: researchers recruited from all over the world, engineers, technicians, administrative staff, post-doctoral and doctoral students from all countries who share the same passion for the Earth, planetary and environmental sciences.

For the 100th anniversary of its creation, IPGP wanted to redesign its logo and more generally its visual identity. The previous logo was 30 years old and the objective was to make it more legible, more visible and timeless to gain credibility.

Graphéine worked with IPGP in the creation of its new visual identity and the implementation of its graphic guidelines. The new logotype modernizes the previous identity by giving it more impact and flexibility, while respecting the DNA that has built its reputation. This work of coherence has been pushed to the point of harmonising the logos of its volcanological and seismological observatories.

In addition to a new logotype, the IPGP’s visual identity has a brand new universe. This is embodied by graphic codes combining chromatic ranges and typographic styles designed to create unique information environments that signal, communicate boldly and energetically IPGP.

Garnett becomes the primary typeface of the IPGP graphic guidelines. It is a robust contemporary grotesk designed by Connor Davenport and distributed by Sharp Type. It has the affable personality of 19th century metal type. Garnett’s role is to draw attention to the most important messages communicated by IPGP and it is therefore used carefully and sparingly for headlines and short texts. The type family chosen for text is Suisse Int’l, a simple and effective sans serif from Swiss Typefaces, designed by Ian Party.

With this new visual identity, the IPGP is now more visible and more timeless; it gains credibility. From now on, its visual identity associated with that of its peers truly reflects the innovative character of the institution. Its communication deploys a flexible and recognizable graphic language for a better identification on the international scene.

Find more images and information on the Graphéine website.