Visual identity and web design for creative post-production house Irrational.
The font in use – ABC Gravity – comes in a single heavy weight, but in many widths. For navigation, the website uses a special OpenType feature which raises all lowercase characters when the mouse hovers over a title. On the landing page, both Expanded and Compressed widths are used for the introduction text. The Compressed width is used throughout the website, paired with Neue Helvetica for smaller elements.