OLMA poster 2020
Contributed by Nouvelle Noire on Oct 17th, 2022. Artwork published in
.
Source: www.olma-messen.ch License: All Rights Reserved.
OLMA is a Swiss trade and agriculture fair. The poster for OLMA 2020 – the 78th edition – was chosen after a contest. The design by Modo uses NN Nouvelle Grotesk. From the OLMA press website page (translated):
The Olma 2020 poster by Modo presents milk in a fresh, natural green – dynamically as an elementary product of Swiss agriculture. This convinced the jury, consisting of representatives of the Olma trade fairs, exhibitors, partners and representatives of the design scene. “We are delighted to have won this traditional competition,” says Pia Niebling, owner of Modo GmbH. Philip Kerschbaum, owner of Modo GmbH, adds: “It makes us proud that our poster is now officially part of the poster history of OLMA”.
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See also a previous post about the OLMA Sankt Gallen, showing a rejected poster proposal by Josef Müller Brockmann.